Sporthouse developed a fresh concept inspired by the classic game "Guess Who?" to introduce the nominees. We built a tournament bracket where fans voted on social media to decide who moved to the next round. To crown the winner, we produced a live final between finalists Miras and Ito. Hosted by Evert and Joris, with support from Benno Plateau, the event was livestreamed on YouTube. Our team managed everything from the social strategy to the full technical production of the broadcast.

The campaign was a massive success, generating over 800.000 views across 15 social posts, an epic trailer, and the live final. More than 30.000 fans casted their votes, with Miras ultimately taking home the trophy. The project gave a powerful voice to players and fans outside the top six, creating a viral moment that celebrated the true depth of Belgian football.