Sporthouse developed the creative storytelling and content production around the launch of the new shirts.
The campaign translated the inspiration behind the kit — Genk’s mining heritage — into visual storytelling that connects the past, present and future of the club.
Our role included: creative concept and storytelling, video and photography production, social-first launch content and digital distribution across the club’s platforms.
Through strong visuals and storytelling, the campaign positioned the kits not just as a jerseys, but as a symbol of the city and its history.
The launch generated strong engagement among supporters and reinforced the connection between KRC Genk, its identity and its community. Focussing on the melting pot that is Genk.
By turning the story behind the kits into a digital campaign, the new shirt became more than a design, it became a tribute to the club’s roots.
