Sporthouse developed the creative concept and produced the campaign’s launch video, combining powerful archive footage with cinematic storytelling to capture generations of Belgian football passion.

Beyond the launch film, we built a broader content ecosystem around the Hall of Fame. This included videocasts in which a selected jury discussed each nominee in depth and awarded wildcards, as well as social-first content designed to bring the debate to fans across Belgium.
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In collaboration with the Pro League and its clubs, we also created a series of unique portraits and visual assets celebrating the nominated legends.

A multi-platform campaign that celebrated the heritage of Belgian football while actively involving fans in the selection of the Hall of Fame legends, generating more than 3 million online impressions and turning the launch into a shared moment for football supporters across the country.