Sporthouse is responsible for the digital activation and visual presentation of the POTM award. When winners like Gwen Duijsters are voted, our team handles the announcement and the social media roll-out. Instead of relying on match footage, we focus on high-quality photography and clean graphic design to give the award a premium look. By capturing the trophy presentation on-site, we create authentic content that celebrates the winner in a professional and personal way.

The POTM campaign has become a fixed value in the Lotto Super League’s digital strategy, driving high engagement from both clubs and fans. We try our very best by giving players like Gwen Duijsters the attention that they deserve. We put a focus on the story behind the footballer. This approach humanizes the stars of the league and strengthens the emotional connection between the players and their fanbase.