Sporthouse developed the creative concept, production and visual storytelling for the campaign.

Using generative AI tools, we created a Christmas trailer featuring athletes, analysts and familiar faces from the Play Sports ecosystem, placing them in a festive setting that showcases the platform’s wide sports offering.

Throughout the video, viewers discover the full Play Sports programme: from football competitions to cycling, Formula 1, and other premium sports content available on the platform.

Our role included: concept development and campaign idea, creative direction and storytelling, AI-assisted production and visual creation and editing and final delivery.

300+ song generations to shape the musical twist, 600+ video generations to generate scenes, 1300+ image generations to craft the visuals and more than 48 hours of generation time.

A unique Christmas campaign combining sport, storytelling and AI-driven creativity.
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By blending a well-known holiday classic with the personalities and sports featured on Play Sports, the trailer became a festive showcase of the platform’s entire sports offering, delivered in a playful and innovative way.