For the start of the new Formula 1 season, Play Sports wanted a trailer to introduce The Paddock Live and build anticipation for the upcoming championship.

Sporthouse developed the creative concept and produced the campaign video, using the faces of The Paddock team to introduce the new season.

The trailer was built as a playful analogy to the well-known Drive to Survive trailers, placing the analysts and presenters at the centre of the story while capturing the drama and intensity that defines Formula 1.

The video was produced for TV broadcast and social media, with several adapted versions created for digital platforms.