Red Devils World Cup Content
Just like at every major tournament in recent years, Sporthouse had a fixed team embedded at Tubeke for the World Cup, working from inside the Belgian national team's own training base. Two account managers kept content planning and posting running day in, day out. Our content creators handled the editing and visuals, turning every moment on the pitch and behind the scenes into content as fast as the tournament itself.
What we did
From matchday storytelling to daily social content, our team produced a steady stream of output across every channel, always close to the source, always fast. One standout example: a custom line-up graphic for every single game the Red Devils played, each one built around its own theme, from American highway signage to a nod to Seattle's grunge scene, carried through into story openers and time zone visuals as well. But it was one piece of a much bigger production running throughout the tournament, covering everything from press moments to fan-facing content.
The result
A full month of always-on content, produced from inside the camp itself-  planned, shot, edited, and published without the Red Devils' story ever going quiet, even between matches. By embedding directly at Tubeke, Sporthouse kept the RBFA's channels close to the team and fast on every moment, big or small.
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